E-Cigarette Use & Growth Analysis
The Analysis looks at the rate of growth of e-cigarettes and how it is affecting current cigarette consumption. Most studies on e-cigarettes have been funded by the government and cover public health issues. Most are also over a year old. Since then, e-cigarette use has soared. The current analysis looks at the current growth rate and how e-cigarettes are used. Who is using them? And how do they use them? And how much has it reduced tobacco cigarette consumption? This information provides important information about the long term impact on the tobacco industry.
For the analysis, we have polled 200 users of e-cigarettes and 200 current tobacco cigarette smokers. The analysis calculates the adoption rate and the implied reduction in tobacco cigarette consumption. Extrapolations are provided going forward.